The Idea

CIOS Ltd used to spend a lot of money on Google Pay per Click to generate traffic to our main site www.checkitout.co.uk. Although best practice was being followed with our own website and those of our clients we could never seem to generate fast and long term Page 1 natural results.

We solved this problem by creating a solution which has now become known as a Page 1 Campaign which was modelled on our own company website to get it just right before we released it to our potential customers.

18/11/2009 Google.co.uk Search Results

Database Developers        Page 1 / Position 1
Database Developer          Page 1 / Position 2
Database Programmers    Page 1 / Position 1
Database Solutions            Page 1 / Position 4
Custom Database              Page 1 / Position 2
Bespoke Databases           Page 1 / Position 7
Bespoke Database             Page 1 / Position 6

As another test we created a simple page with a logo and using our model we got this ranked to Page 1 in the natural search results for our chosen terms. This again highlighted the importance of the model that had been created.

Many businesses have the problem of getting onto the first page of the search engines for their relevant terms, CIOS and our other clients had the same problem.

Page 1 has been formed to address this problem and is backed up with an established company that has been trading since 2003.