Do I need to continue to use the service after I’ve achieved Page 1 status?

Once a customer is happy with their positioning we can target other search terms or continue with the current terms until they reach Page 1 Positon 1. In the scenario where a customer has decided they want to stop the campaign and no longer continue their ranking does maintain its position however over time it will drop down due to the activities of their competitors.

I’ve already paid for an expensive web site, is it worth spending more?

What good is a website if no one visits it.

Will I have to change my existing website?

You will not have to make a single change to your website.

Key search words or phrases – how critical are they?

As mentioned in the how we work section of this website it is extremely important to get these terms correct as they form the foundation for the campaign.

My Website is looked after by XYZ Ltd – they do everything for me

We could say they don’t as you’re not on Page 1, where 88.7% of all clicks occur. We are not changing anything their end, we are giving you what you are missing to improve your ranking.

Pay per Click works fine for me

That’s why Google are such a successful corporation. Don’t forget though that you’re paying per click - when your daily budget’s used up you’re back on page 7 etc.

I’m on page 2 for a natural search – that’s not too bad

As we know only too well, you only have a 11.3% or less chance of being seen if you’re not on Page 1 – we can move you up to Page 1. Remember that 88.7% of clicks are on Page 1 ranked sites.

I’ll leave it until another time!

It could be too late by then. Suitable search terms may have been taken by others – there are only ten natural results on Page 1 as I’m sure you know – don’t you want to be one of those 10?