Did you know, Google currently dominates 89.7% of the global search engine market? In 2024, it received two trillion searches, up from 943 billion in 2022, and climbing rapidly at the time this statistic was reported – worth mentioning here then that the top five organic results on the first page alone account for 69% of all clicks.
Around 70% of marketers report that organic search offers the best ROI of any marketing channel, and that SEO effectively reduces the cost of customer acquisition by up to 87% compared with digital advertising: so yes, your business can benefit enormously from SEO.
Advantage over competitors
Naturally, employing a sales channel will give you a competitive edge over your business rivals but whilst pay per click, social media, etc. all have their own merits, on-page SEO provides a long lasting advantage that also impacts other channels through improvements to user experience and conversion rate.
A solid SEO strategy, in line with Google’s guidelines, will increase your organic visibility for relevant search terms over competitors who are not improving their SEO or even those employing bad practices.
Improve local visibility
A well optimised website will naturally help your local visibility, but specific local-focused strategies can help you appeal to the correct audiences.
Chances are, when you search for something locally, you click on one of the map listings, as this provides additional information immediately over a typical organic listing. The benefits of local SEO include providing a more specific platform so you can capitalise on potential traffic in your area.
Enhance your ROI
As with any investment, you will want to see a financial return. Whilst an unoptimised website can still rank on Google, chances are it will not achieve a level of visibility that will provide a reasonable return.
The essence of an SEO campaign is to improve keyword visibility, so naturally if you’re appearing higher up on Google for a wider range of relevant keywords, you will generate more traffic to your website. More traffic means more eyes on your products or services, with a higher chance of conversion presenting a greater ROI.
SEO extends beyond visibility: it also encompasses how your users interact with the website. By improving both visibility and user experience, you can expect to enjoy significant financial gains.
Deliver a better user experience
A good SEO campaign will consider all aspects of the user’s journey; from their initial search through to landing on a website and their experience to conversion.
By considering every angle such as responsiveness on mobile and other devices, page load speed and easy navigation through your website, this will reduce users abandoning your website in favour of a competitor and increases your chances of conversion. Not only will this benefit SEO, but if you’re advertising via paid channels such as social media and Google Ads, global changes such as these will also have a positive impact on traffic generated from those channels.
What does the future hold for SEO?
SEO is the bridge that connects businesses with their target audiences, so unless you’re doing it right, don’t expect your enterprise to advance or be well-prepared to deal with any changes in buying behaviours, or indeed the competitive landscape in general.
Whilst AI is charging on and will likely continue to do so, SEO still plays an essential role in improving your presence on the Internet. Google favours quality, so an SEO strategy with quality at the forefront will always be relevant and hold benefit.
Our friendly SEO experts can tailor a customised strategy to help drive your goals forward. If you really mean business, contact us on 01726 74161.
