Search engine optimisation is the key to success in digital marketing strategies. Aimed at helping your website to rank higher on search engine results pages, this makes your brand more visible and so boosts organic search traffic.
In short, SEO helps increase the prospect of getting your products and services seen where it matters in today’s digital-based business market. Technically, your website must comply with web standards and SEO best practices to sustain traffic. In addition, your site’s creative content is what makes you relevant to users’ searches.
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It’s all about visibility and optimising your chances of being found on the internet! Just about every business has a website, so making yours as easy to locate as possible is a must.
Research shows the proven value of search rankings for your business. With SEO, you can reach people who are already interested in something relating to your products or services. Those who click through to your site through organic search are more likely to be well-qualified leads. This means there’s a greater chance they will become customers.
Surveys show 14.6% of leads earned through SEO result in the user becoming a customer. This compares with only 1.7% of leads through traditional marketing.
Experts have revealed what they believe will be the most important SEO trends for 2022, so read on to find out how we can make it work for your business!
Mobile-friendly sites
The increasing importance of mobile-friendliness for your website relates to the fact that more than 87% of UK households buy goods and services online – with one-third doing so on a mobile device. This is the highest percentage of online shoppers recorded in 11 years.
More than 48 million businesspeople in Britain use their mobile device to complete their day-to-day work, so you’re missing out on a massive chunk of the market if your website isn’t mobile-friendly. This applies to both B2C and B2B customers.
Video content
High-quality video content is increasingly important. Once you have ideas for keywords, create content that uses these keywords as inspiration. If you sell cooking utensils, for example, your keywords might be “how to cook pasta”.
For each keyword, it can be beneficial to create a “how to” article, with a video or infographic to explain the best way of achieving the results your customers want. Invest time and effort in ensuring your content is high quality and interesting, so that it appeals to both the user AND search engines.
Social listening
Social listening looks set to increase in 2022. This is the process of monitoring your brand’s social media handles, tracing direct mentions of your brand and also following customer feedback.
By monitoring any discussions on a specific keyword, topic, or competitor relevant to your niche, this enables you to gain insights and take action on these opportunities.
Loading performance
Website speed optimisation significantly influences conversions. Even a delay of one second in loading your website can lead to users losing interest and looking elsewhere. Research reveals around 47% of consumers want websites to load in two seconds or less, with 40% saying they will abandon a page if it hasn’t loaded in three seconds.
This is a huge blow, especially since 79% of consumers say they will be unlikely to return to a site where they have experienced poor performance. Make sure your loading speed is optimised to avoid losing potential customers.
Backlinks
Earning backlinks to your site is increasingly important as a ranking factor. The quality and quantity of backlinks can improve your site’s ranking significantly. A backlink is a link from another website to your site. These must be earned not bought!
When you have more links from well-known websites, this causes Google to view your site as more authoritative, which in turn improves your rankings.
Ask the experts
Improving your site’s SEO performance can be a complex business. This is why it’s a good idea to employ the services of an agency to improve your SEO for you.
Work with Page1, and we’ll get to know your business and create a bespoke strategy designed to meet all your goals. As a customer centric SEO agency, we strive to deliver lasting results that our customer can rely on. Why not take a look at some of our reviews?
