We hear such a lot these days about how businesses must have a social media presence – but just how important is it in 2021 and beyond? The answer is that it’s vital to business success and without a social media strategy, you’ll be lagging behind your competitors. FACT.
Whether you run a small shop or a massive international company, social media should be an essential part of your digital marketing strategy. A social media platform helps businesses to connect with customers, increasing brand awareness and boosting leads and sales.
More than three billion people all over the world use social media regularly every month, so the number of users and engagement on all the major platforms just keeps on increasing. There’s no excuse for not harnessing the power of social media – it could be a real game changer!
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Why are businesses not on social media?
There are many reasons why some businesses haven’t set up a social media presence yet: some say they have sufficient work coming in already and don’t feel they need any more advertising. In all seriousness, in today’s economic climate, who can really pass up the chance of getting extra income? Others quite naively think they are “not the right type of business” to go on social media and don’t understand how they can integrate their daily operations with updates for followers. The truth of the matter is EVERY business is “the right kind” when it comes to keeping in touch through a social media platform.
For the majority of businesses, the most common reason cited for not having a social presence is a lack of time. This can easily be remedied; embrace the services of a reputable digital marketing agency, with experts who will do everything for you – you reap the rewards, they do the work!
Why is social media important to a business strategy?
Social media platforms enable companies to connect with customers in a more direct way, posting updates in real-time, being on hand to answer individual questions personally and responding to comments quickly. Opening up this channel of communication is a massive boost for all businesses, as it provides immense potential. Consumers log on to social media every day and are exposed to brands. You can’t afford to be one of the businesses left behind when it comes to increasing brand awareness.
According to data from Statista, Facebook remains the most popular social media platform, boasting 2.3 billion users worldwide, with 44.8 million of them in the UK. Instagram has one billion global users, Tik Tok 500 million and Twitter 330 million. Unless you’re tapping into these audiences and extending your reach, you’re missing out on a huge piece of the pie.
The beauty of social media is that businesses can set and achieve meaningful goals and monitor them in action. Once the goal-setting framework is established, it’s easier to figure out which specific objectives work best.
Keeping up to date
Social media is quickly and continually changing, so it’s important to keep your business up to date with trends, and to promote your services and products through these channels.
A social media prediction for 2021 is that social shopping will be the norm. The trend has been led by sites with new shopping features such as Instagram Live Shopping, Instagram Reels Shopping and TikTok’s new partnership with Shopify.
Initiatives such as these will help to make consumers feel very comfortable buying on social media platforms. This is good news for small businesses of all kinds, as their digital storefront is a great way to secure extra revenue during the Covid-19 pandemic.
If you need more information on how we can help with your business’s social media marketing needs, contact Page1 to find out about our professional services.
Our reviews from clients speak for themselves, such as the services we provided for the Savoy Resort and Spa, who wrote: “We realised the importance of social media and needed expertise in this field to help support and drive our primary online campaigns. Incredibly proactive following our briefs, Page1 has helped the Savoy gain traction and exposure in a very competitive market. I would recommend any company needing fresh ideas to not hesitate making contact with Page1.”
