Paid Advertising

Pay-per-click for immediate visibility

One of the quickest ways to increase lead generation, paid advertising allows us to target your website or content to your preferred demographic, giving you the opportunity to win more business. Regarded as a very cost-effective form of marketing, it generally delivers a good ROI. Paid ads, such as Google Ads, will appear as sponsored content at the top of the Search, partner sites, etc.; social ads, on the other hand, are typically included within other content, such as on a social feed or on product listings.

PPC ad campaigns offer many advantages, including:

Spend flexibility – depending on results, you can upscale your spend or pause your ad.

Measurable and trackable – you will have an overview of real-time impressions, clicks and conversions.

Targeting options – you can target your ad based on search behaviour, demographic data, etc. By testing and experimenting with your targeting options, you can maximise your ad potential.

Outshine your competition – brand or competitor related keywords can be targeted to stop your rivals from dominating the results via SEO.

Access to marketing data – invaluable information can assist with account optimisation. It can also be used to help with your SEO and content marketing strategy.

With the accreditations required to demonstrate competency, we are a Google Partner and Microsoft Ads accredited. Committed to CPD (Continuous Professional Development), we are always looking to upskill and adapt to industry changes to maintain our competitive edge.

What our clients say

“I have worked with Page1 for a number of years, enjoying great benefits from their Social Media Marketing, SEO, Paid Ads and PPC services. If ever I have any queries or if I make any specific requests, they are always very quick to respond. If you want to magnify your online success, and you want the job done well, I highly recommend Justin and the Page1 team. They’re such nice people to work with.”

“We started working with Tom for our PPC in October 2014. Since this date our conversions have increased dramatically and we have been very happy with the performance of our campaign. Google AdWords can be a waste of money but with proper management from a reputable company it can be extremely beneficial.”

“I approached Page1 to help us increase traffic to our website through Adwords. Page 1 and particularly Tom were very helpful from the start keeping regular contact regarding the campaign and answering any questions we had promptly. Our Adwords campaign helped to increase the traffic to our website and we are now using Page 1 to emulate this with our aftersales website.”

“We engaged with Page1 to increase our website visibility in relation to the SEO, Social and Google Ads. They offer a transparent service and deliver on their promises. We are happy to endorse their services.” Lord Ivar Mountbatten

“I wasted many years and should have changed much sooner. These guys achieve that golden, often over-hyped promise. In addition, the support and service is second to none and often way beyond what we pay for.”

“Page 1 has been a true partner in the needs of my business! I can’t speak highly enough of Tom and Danny who are pro-active, professional and provide exceptional service both in terms of my day to day as well as more unique requirements.”

“When I asked if they could look at my PPC campaigns, they did, but then informed me that they were effective and functional and whilst they could happily manage them on my behalf, it would be an unnecessary additional cost – I genuinely feel that my best interests are at the forefront of their decision making and they are not simply driven by financial reward. I see Page1 as a company of integrity, with a high level of customer focus, that strives to achieve the very best outcomes and value for their clients.”

How It

Works

Audit

If you’re already running Paid Ads, we will audit your existing account(s) to identify areas for improvement. Action points will be reviewed and scheduled in order of priority to meet campaign objectives.

Onboarding

In any Paid Ad campaign, it is important to identify objectives. Anything we can learn from our client will help us create a tailored solution that meets their goals.

Competitor analysis

We will review competitors in your ad space before shaping a competitive page build.

Account build

With a best practice approach, we create strategy-led ad accounts aligned with client goals. Conversion tracking enables us to measure campaign success: what you can measure, you can manage.

Management

We will continue to monitor your ads, making amends to better performance, where applicable. To assure continued success, we will maintain good account hygiene and keep campaigns updated.

Reporting

Performance data will be reported on the first working day of each month.

Why choose Page1?

We consider every client a true partnership. Masters of all things digital marketing, we take customer feedback onboard and craft strategies that achieve resounding success, assuring more clicks, more views, more business.