For a high-performance campaign, you will need a strategy that aligns with your business goals.
Search ads – with a high ROI, these text based ads, targeted by keywords, can reach customers when they are actively searching for your products/services. Each with their own purpose; various ad formats are available such as responsive ads, call ads and dynamic search ads.
Display ads – run on the Google Display Network, these are image based. Great for increasing brand awareness on third party sites, options include placements, audiences and topics. Ideal for eCommerce, they can be aimed at people in the awareness stage of the buying cycle. Perfect for retargeting/remarketing.
Video ads – a great way to increase brand awareness, these ads are run on third party sites, such as YouTube. Ad types include skippable in-stream ads, non-skippable in-stream ads, in-feed video ads, bumper ads, outstream ads and masthead ads.
Shopping ads – for most eCommerce businesses, Shopping Ads can be a game changer. Generated via a feed, which is then added to Google Merchant Centre, you can list products with images and attributes. Ads are displayed within the Search. If you are competitive on price, Google Shopping will have a significant impact on your bottom line.
Performance max – a goal based model throughout Google’s network, performance max ads can be run on Search, Display, YouTube, etc. Using machine learning, Google will determine the best placement for the assets.
For further information on our Google Ads management services, contact us.