Formerly known as Bing Ads, this can be a lucrative addition to your digital marketing strategy.
Whilst Google Ads is still the more prominent platform, Microsoft Bing Ads deliver noticeable wins. Typically, they have significantly less competition, which results in a lower cost-per-click (CPC). Particularly effective at targeting specific demographics, and with additional platform features, they can generate a greater ROI.
Our Microsoft Ads Management ensures that potentially lucrative audiences are hit with compelling ad content that drives appropriate conversion actions. To maximise performance opportunities, we ensure that clients are in the loop during our account build process, and transparent reporting highlights monthly progress.
Setting the ads up – campaigns are organised into ad groups, each including relevant keywords. The ads can be targeted based on location, demographics, device, etc.
Bidding and delivery – advertisers can set bids according to how much they want to pay. Using a real-time auction system, the ads are displayed according to the Search. The bid, CTR, and relevance to the Search query are considered.
Pay per click – pay only when your ad has been clicked.
Monitoring/optimisation – metrics can be tracked including CTR, CPC, conversion rates and ROI. Bids can be adjusted to optimise performance.
Display ads – these image based ads are displayed within the Microsoft Audience Network.
For further information, or to speak to a Microsoft Ads specialist, contact us.
“I have been with Page 1 for 10 years in 2025. From what started with a cold call from Justin has developed greatly and I now count them as one of my Key business suppliers, whose work has helped deliver significant growth for our business.
I enjoy a great relationship with the Page 1 team and it is easy to work with the people who look after the various elements of our account. They feel like colleagues, even though they are outside our organisation. I can highly recommend their attitude and their exceptional service.”
“We used social media companies in the past with limited results despite many promises and hype.
Since we used Page 1, they have delivered excellent returns. We consistently remain on page one of Google as do our subsidiary company as a result of Page 1’s SEO.
Justin and his team can be trusted, they do exactly what they say they are going to do. I would recommend them without any hesitation.”
“The Savoy Resort & Spa would like to thank Page1 for the services provided. We realized the importance of social media and needed expertise in this field to help support and drive our primary online campaigns. Incredibly proactive following our briefs, Page1 has help the Savoy gain traction and exposure in a very competitive market. I would recommend any company needing fresh ideas to not hesitate making contact with Page1.”
“I would just like to say, we have received endless help and support from Justin and the Team at Page1 since I first spoke to Justin in 2013 (as an independent third party). Nothing is ever too much trouble for this team, the sound, logical, proven and impartial advice offered, has not only given us a better understanding of our situation and positioning on the www but has engendered our faith in the fact – there are still companies who firmly believe in fostering and providing first class customer service, all this backed up with results.”
“I have worked with Page1 for a number of years, enjoying great benefits from their Social Media Marketing, SEO, Paid Ads and PPC services. If ever I have any queries or if I make any specific requests, they are always very quick to respond. If you want to magnify your online success, and you want the job done well, I highly recommend Justin and the Page1 team. They’re such nice people to work with.”
“We have been using Page 1 since 2018 for our SEO and website optimisation. Throughout this period all the staff members we have dealt with have been extremely efficient and take time out to understand our particular business and the market we are in.
They are continually looking for ways to improve our ranking and the quality of the blogs they write for us are always well received by our followers on social media.”
“Page1’s professionalism and transparency were evident from day one. They provided us with clear, actionable strategies that focused on both technical SEO and content optimisation. What really stood out was their data-driven approach—every recommendation was backed by thorough research and analytics.”
“Page1 are an invaluable extension to our marketing department. We’ve worked with them for as long as I can remember (and I’ve been with BE Offices for almost 12 years), and yet still they are able to come up with innovative ideas and fresh content.
Any queries are always promptly dealt with, and we are more than happy to continue with our positive and productive working relationship.”
“I have worked with Page 1 as my business has grown over the past few years. They have provided great support for an area we have a gap in within our business. The relationship is positive, and I enjoy the fact that the Page 1 team comes up with ideas as well and things for us to consider. We have only benefitted from working with them.”
“We have worked with Page1 for many years now. They’re a great team; they support us with on and off page SEO, including content production. We have seen positive results from our SEO project; in particular some of the content created for our site is now worldwide top-ranking for specific key terms. We get regular feedback on site changes required, and our google results remain high across the board. We are happy customers!”
“Thatcham engaged with Page1 just a few months ago, but in that time they have lifted the four key search terms we specified from positions in excess of 200 to Page 1. They have made numerous sensible recommendations regarding the setup of our website and even where we haven’t been able to implement a change this has not stopped progress. They provide clear and useful reports each month to show progress. Recommended.”
“Communication throughout the SEO campaign was professional, prompt and transparent. We were most impressed by the speed of results, with our benchmark keywords moving towards page one within 4 weeks of the campaign start. We have no hesitation in recommending Page1.”
“I inherited Page1 entering into my new role. I have to say, I was impressed with their professionalism throughout the contract. As I am knowledgeable in this field, we were able to work together. I made suggestions that sometimes contrasted with theirs and they were flexible enough to either make the changes or back up their reasons behind their actions.
For most of the terms that we targeted, we moved from ranking outside of 200 on Google to the top 3 pages, if not page one. I would definitely recommend them.”
“We started working with Tom for our PPC in October 2014. Since this date our conversions have increased dramatically and we have been very happy with the performance of our campaign. Google AdWords can be a waste of money but with proper management from a reputable company it can be extremely beneficial.”
“I would like to take this opportunity to thank you for all your help and assistance with our social media websites, I created a Facebook page years ago but never had the time or the resources to do anything with it, since you have taken over we get a lot of interest, likes and comments etc. It looks very professional! Great addition to our website! Thank you!”
“I have worked closely with Page1 for over two years now, together we have built great initiatives and I can honestly say that I have not dealt with a better company in this sector. It’s pleasing when you find a company you can trust, it means you can ask them to do something and they will do it; not only meeting the requirements but going the extra mile. They have an excellent knowledge pool and we have yet to give them a task which they have not been able to achieve.”
“I approached Page1 to help us increase traffic to our website through Adwords. Page 1 and particularly Tom were very helpful from the start keeping regular contact regarding the campaign and answering any questions we had promptly. Our Adwords campaign helped to increase the traffic to our website and we are now using Page 1 to emulate this with our aftersales website.”
“We engaged with Page1 during December 2011 with the goal of improving our organic traffic. We started from a low hit rate and have seen a 1200% increase in our traffic since the campaign began. Page1 have delivered on customer service and the results to date have been above our targets. This is one company I can trust to get the job done.”
“We engaged with Page1 to increase our website visibility in relation to the SEO, Social and Google Ads. They offer a transparent service and deliver on their promises. We are happy to endorse their services.” Lord Ivar Mountbatten
“I wasted many years and should have changed much sooner. These guys achieve that golden, often over-hyped promise. In addition, the support and service is second to none and often way beyond what we pay for.”
“We have been working with Page1 since April 2016. To date, we have exceeded over 10k page likes and have seen significant growth in multiple areas. The team devised a video web series which has exceeded over 1 million views on Facebook, with one particular video gaining 320k views. I can happily recommend Page1 for Social Media Marketing.”
“We have been using Page1 for some time now and saw fantastic results from the start. Our most recent Facebook Ad campaign gained a number of new likes and a significant increase in website traffic and conversions. We will continue to use Page1 and would highly recommend them to anyone looking to grow their business.”
“I purchased Trelawney Security in Feb 2013, at that time the company had little presence on the Web. Following a re-branding exercise and a new website, it was clear we had to promote the company on the Web. We contacted Page1 to discuss our requirements. It was clear they were customer focused and could do what I wanted. Within 3 months my new website started to appear on the 1st page of Google, within 6 months it was top 1 or 2 on the 1st page.”
“We started our campaign at the end of March and within 4 weeks we were on page 1 for three of our terms. The results look fab and the MD is certainly happy with the progress so far. Justin doesn’t just go away and complete the project but takes the time to liaise in a friendly and professional manner which helps enormously.”
“Thank you to Justin and everyone at Page1. Regarding my online presence you’ve really helped my Auto locksmith business go from strength to strength. Before you did your magic I would be lucky if any of my searched key words even landed on page 1. Now I can say that almost all related searches land page 1 and even in the top 3.”
“We started working with Page1 in March 2021, first because we wanted to audit our website and we had decided to improve our SEO strategy. Not only were we convinced by the optimisation strategy on our main language website, we then decided to implement those changes across our other languages. It is incredibly convenient to have access to a team of different language speakers. Also, Page1 has always been supportive and reactive to our demands. Overall, we have seen growth across multiple areas and we are confident in the value this cooperation brings us.”
“From day 1, Page1 has led us blinking into the digital sunlight. We used to be a yellow pages/flyer type of sales driven company. As with most luddites, we were very sceptical about SEO, etc., but with Page1 holding our hands, almost all our leads are customers wanting our services and are quality introductions.
Justin and his team are patient, understanding and deliver on all fronts.”
“Page 1 has been a true partner in the needs of my business! I can’t speak highly enough of Tom and Danny who are pro-active, professional and provide exceptional service both in terms of my day to day as well as more unique requirements.”
“Thanks to Justin & the team at Page1 – since the inception of their SEO management package I have seen a clear and tangible uplift in visibility for our digital profile and website. Each month I get clear and concise reporting in terms of how our site is performing, and all communications between Page1 and the organisation that hosts our site are shared with us to keep us abreast of developments and the work that is done in the background – I often had the sense that previous suppliers were taking our money but not actually doing much work in return – not so with Page1.”
“I recently engaged Page1 for a web design project and was thoroughly impressed by their professionalism. Their workflow is incredibly efficient, ensuring the project stayed on track without any delays. The level of communication by Justin Clarke was outstanding; he was proactive in providing updates and always available to discuss ideas or concerns and assist with tech help. Most importantly, the end result was exactly what I hoped for. I highly recommend their services to anyone looking for a reliable and talented web design partner.”
“I had a great experience working with Page1. They designed and created my website exactly how I wanted it, and the whole process was smooth and professional from start to finish. They were always easy to get hold of, quick to respond, and kept me updated throughout. They are now managing my SEO, and I’m very happy with the service so far. I would definitely recommend Page1 to anyone looking for website design and SEO support.”
“The go-to team for website security, optimisation, and all-around support. Justin and the team exceeded our expectations and were incredibly responsive during a recent tight situation. They truly saved our bacon (or tofu!). Highly recommended.”
“We have been working with Justin at Page1 for over two years now. Our website needed a complete redesign and improved online visibility.
Throughout the build their expertise became very apparent and communication from Justin was extremely professional with customer focus at the forefront.
We are extremely happy with the end result; the site is user friendly and now reflects perfectly all aspects of work we undertake.
The support and service we received throughout the build and since has been really impressive and the reason we would not hesitate to recommend Justin and the team to anyone considering improvements to their business online presence.”
“Now let’s not kid ourselves. We presently live in a world where communication is virtually non existent when it comes to digital services. AI this, automated that. Justin visited my business to try and understand intimately what I wanted to achieve. He delivered as promised (sometimes at a drop of a hat, I requested pages to be added on at short notice. It just happened.)
Don’t get me wrong, perhaps it’s my ignorance to services like this, but it’s not cheap. You do however get what you pay for. I wanted things fast and good, I had deadlines. Therefore that means it’s not going to be economical.
Within a short space of the website going live I had already reached a customer in France.
Thank you to Page 1 for your work.”
“We have worked with Page1 for a number of years, and throughout that time they have been a valuable partner in helping us achieve our SEO goals. They have supported us in growing traffic to our website, ensuring we remain compliant with SEO best practices, and providing detailed, insightful monthly reporting.
The team are extremely helpful, responsive and always happy to go the extra mile, including providing additional ad hoc reporting and analysis whenever we have needed it. Their collaborative approach means they genuinely feel like an extension of our own team, rather than an external agency.
We would happily recommend Page1 to any business looking for a knowledgeable, proactive and supportive SEO partner.”
“They really know their stuff. You can always get hold of them when you need to.”
Our free pay-per-click audit will assess your current Microsoft Advertising account to enhance performance and improve return on advertising spend.
If you can’t find your customer account ID for Microsoft Advertising, please reach out to us and we can provide assistance.
