While Meta covers a broad area of social advertising, other platforms like Snapchat, Pinterest, TikTok and LinkedIn each provide their own distinct opportunities; talking to different demographics, and connecting with audiences in different ways. With an ever-growing need for social presence, it is important to consider your campaign objectives before deciding on the channel to utilise.
Snapchat – through full-screen mobile experiences, this platform tends to reach younger users. Using short-form videos, we can create interactive experiences that drive engagement and promote brands.
Pinterest – visually driven, this platform works well for users actively looking for inspiration, making it ideal for lifestyle, retail and home brands who want to increase traffic and conversions. Pinterest advertising promotes products/services through paid ‘Pins’ that show up on feeds and in the Search.
TikTok – targeting behaviours, interests and demographics, TikTok presents trend-driven, short-form mobile video that drives brand visibility, engagement, traffic and conversions. With the TikTok Shop, you can also sell products directly via the app for a seamless shopping experience.
LinkedIn – for businesses and professionals, this platform remains the leading platform for B2B marketing. With a unique audience of over 1 billion professionals, it’s a great place to advertise with business audiences and reach those all-important decision makers.
If you’d like to work with a results-driven team of Social experts or you’d like any further information, contact us.